In this blog post I’ll teach you how to create a video ad campaign fast and easy! So watch and read my blog post until the end. Today video marketing is trending and most of the expert say that it’s the future.
Nowadays, it’s the medium of choice for marketers looking to distribute content and increase engagement — and more importantly, consumers.
Take a look at some of these video stats:
- 70% of consumers say that they have shared a brand’s video. (Wyzowl)
- 72% of businesses say video has improved their conversion rate. (Wyzowl)
- 52% of consumers say that watching product videos makes them more confident in online purchase decisions. (Invodo)
- 65% of executives visit the marketer’s website and 39% call a vendor after viewing a video. (Forbes)
Video Clip is Obtaining Search-Friendly: AI and also using shut inscriptions are making video material more searchable. AI can record the audio tracks of video with voice recognition to make video clip searchable. Google also lately introduced the enhancement of video sneak peeks to the video carousel that shows up in search engine result.
Video is Turning 360: The recent arrival of 360-degree video material makes it possible for viewers to manage their point of view for an extra immersive interactive experience.
Now, you already have an idea how powerful is video! So let’s talk about what kind of video we need to use on social media? Based on my research most social media expert recommend to use square videos.
Social media consumption is steadily moving from desktop to mobile. Mobile views surpassed desktop views at the end of 2016, and 50% of all video views come from mobile devices. More specifically, 90% of Twitter video are seen on mobile. It is thus important to understand what works best on mobile, based on the viewer’s context. What’s more, Millennials (18 to 33-year-olds) are now spending less time on TV (if they still have one) and more time on mobile devices (16), meaning social video is one of the best ways to talk to this audience.
So, what’s the hype about Square videos? Also called “squared-shaped videos”, “square crop”, “box format”, they differ from the usual Landscape (16, 9) format by their Square aspect ratio (1:1) 1280px x 1280px. This format fills the full space of a newsfeed when viewed on a mobile device. Most of the latest studies and tests have demonstrated the unmatched potential of square videos for mobile viewing, proven to get more likes, comments, and shares on social media.
Ok! So let’s create first video using this Video Ads Architect – It’s a World’s #1 cloud based tool built for marketers to create square videos… but before that make sure you already prepare your images that you will be use on creating your square video and the script or caption.
On creating a video ad campaign you need to consider the 4 elements on conversion.
1. Hook – (Wow factor) Interest to grab attention
2. Story – Pre-frame your audience into buying mood. ( Show/Product Demo)
3. Offer – What’s the deal, benefits of your product/services. (Social Proof and Testimonials)
4. Call To Action – Urgency, where they can buy your product or contact details.
WATCH FIRST THIS VIDEO OVERVIEW
Next step is to get our Video Ads Architect here.
WATCH THIS STEP BY STEP HOW TO CREATE VIDEO ADS USING VIDEO ADS ARCHITECT
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Step 1. Once you already have your account you can now login here.
Step 2. Preview all the templates and select the template you desire to use by clicking the template.
Step 3. Once you already choose the template you can preview it and if you already satisfied you can click Create Video
Step 4. Type the Video Name, then click on the Image, Enter The Title ( you need to enter captivated caption and attractive title or the product name see sample image below)
On Selecting Image we have 3 options, you can BROWSE from your files, by searching image at Pixabay or Unsplash.
Sample of browsing image at your computer or mobile folder.
Sample of searching image at pixabay.
Sample searching on Unsplash
Once you already selected the image you want to use on first slide you can now click crop or choose (image must be a square if your image is landscape you can crop and select the part you want to show)
Step 5. Make sure you already fill-out all the boxes on Scene 1 then click Next. (See image below)
Note: If you don’t have any idea what caption you can add on every scene you can search on facebook and copy those caption or check your product description and benefits and create a catchy title and remember to apply the 4 elements on creating video ad ☝️🧐
Step 6. Once you already completed to add images from Scene 1 to 5 just click the Next button.
Step 7. Choose the Colors combination you want to use on your slide video or you can click custom colors then click Next button.
Step 8. Select background music you want to use on your video or just leave it the default music then click Next button.
Step 9. Save your video and click Start Rendering.
Then wait while the video is rendering. You can have your coffee break and get back after 3-5 minutes.
Step 10. Your Video is now Complete! You can now preview and download… 🤗
Note: If you’re not satisfied you can click edit on the project and render again the video…
Now, you’re already have your video you now use it for your video ad campaign on facebook or just upload on your facebook page if you want to build organic traffic. You can also add it on your story video on messenger! 😉
Then if you already have a lot of video views you can apply as Facebook Creator and make money thru facebook ad breaks. Click Here To Learn More How To Monetize Your Facebook Page.
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Thank you and more power to your business.